Oddbean new post about | logout
 Thanks for asking. 
I wouldn’t worry. What’s the harm?

Profile keys have no value upon first creation. Their value grows only over time, as a user creates content with them. 

State briefly and unambiguously the importance of key privacy. “Do not share with friends. Do not copy and paste into browsers. Lost is lost.” And then let people loose their keys. 

Give great experiences, and they will come back.