Outperforming bitcoin is always the goal.

Also my goal is to own my own business which gives me more sovereignty over my life.

LightningSpore isn't exactly a bitcoin company... we sell lots of commodity products related to mushroom cultivation, grain bags, substrate, liquid culture.

Lots of people in the world grow mushrooms and buy this kind of stuff, therefore ads do work. I think I can compete in this market and do it better and cheaper.

I do a lot of bitcoin focused stuff, run our lightning node. Im trying to run a very approachable business to anyone, which also has a first-class experience for bitcoiners.

I want to run a profitable boring business (mushroom cultivation + supplies), and make good money and therefore good satoshis with it in the long term.