Most people come to Bitcoin simply to make more fiat. A percentage of those people will fall down the rabbit hole and become real Bitcoiners. 

However, I think onboarding more people in any fashion is important. 

I know it’s an unpopular opinion but I feel like Saylor is playing 3D chess and knows that if he pitches Bitcoin as the revolutionary technology that it is it will be seen as more of a threat and attacked. 

Bitcoin winning is not a forgone conclusion but having a significant portion of global wealth on our side would sure help.