This has to be coming from above somehow, some organization that somehow blackmails the politicians and perhaps even the media directly. So many, including the people with fancy titles that you mention, who have already contacted the politicians and they are still at it.
I live in Sweden, and I think the Swedish mainstream media have mentioned it once - a short general overview with focus that it's "against child abuse material". No discussion of the implications on privacy, cybersecurity, risk of slippery slope, anything like that. I don't consume a huge amount of mainstream media, sure, but a reasonable coverage of this would be at about the same level as that of the wars in Ukraine and the Middle East. Which is pretty much daily news on at least one of the two.