I agree with the principles you listed, except I don’t think we can expect a wide eco system to begin with. Something genuinely new here probably doesn’t have a wide-ecosystem of support from day one (i.e. wallets, browsers, nostr-clients, etc.)

independently I wrote up these core principles which I think a winning solution will probably need to uphold:

+ No central issuer
+ Fair distribution (open to everyone from day 1, scarcity in issuance, verifiable)
+ Market cost to create/issue
+ Market cost to update
+ No ongoing cost to own/hold
+ Proactive name issuance (not a side-effect of some other protocol function)