Shopify expands access to its AI-powered features to attract more businesses
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Shopify made its artificial intelligence-powered tools, including the Sidekick assistant and image-generation feature, available to more users on Monday, in a bid to increase the appeal of its e-commerce platform and boost revenue growth.

Customers can now use its editing tool on their smartphones to enhance images used in promotional materials, including emails, the Canada-based firm said at its biannual products event. The feature was previously restricted to only editing product images online.

Shopify also expanded access to Sidekick, its chatbot that helps merchants with queries, including insights on customer behavior, that was in testing since last year with more than 2,000 users.

The company has released over 150 updates designed to create a more integrated platform to enable merchants to have a unified, seamless experience scaling their business, said Shopify President Harley Finkelstein.