For sure it is their way to monetize, so if you like umbel project and you want suppot that it is the best way to buy their hardware. From another side if you know linux, docker and comose you could use better things .. like arm64: odroid m1, orangepi 5 plus with nvme disks . Umbrel aborted the support for such devices .. now it deliver only image and for intel chipset only .. i think it was good before since umbrel was 99% compose and containers .. so it was good to have it on every linux ..