California Proposes Stricter Recycling Labels to Combat Misleading Claims

A proposed revamp to California's truth-in-labeling law aims to increase transparency in recycling claims. Starting 18 months after the state's recycling agency publishes a report, companies will need to demonstrate that products labeled as recyclable are collected and sorted within the state at rates of 60% or higher (75% by 2030). This move aims to combat misleading claims about recyclability.

Experts warn that many types of plastic bags and film may not meet these high standards. The Flexible Packaging Association reports a U.S. recycling rate for post-consumer film and flexible packaging of just 2%. The Ellen MacArthur Foundation estimates near-0% recycling rates globally, with most recycled materials being downcycled into lower-quality products.

The How2Recycle organization is reviewing its labeling proposal to ensure compliance with the new regulation. California State Senator Allen suggests that companies should focus on redesigning products and eliminating unnecessary packaging rather than tweaking labels.

Source: https://grist.org/accountability/proposed-new-recycling-label-how2recycle-greenblue-california/