To elaborate a bit, since you're asking about it: we were not going to launch a token. We experimented with attaching software to ethereum NFTs such that purchase of an NFT meant the author of the software would distribute the source code to you. And reselling the NFT meant the new owner would receive the software (statefully! Meaning if you had a "Pokemon" app containing a highly trained Pikachu and you sold that app to someone else, he would have that trained Pikachu now.)
The app data wasn't stored onchain, nor was the source code, both of those were local to the VM and transferred to the new owner as a serialized value. just the ownership record was stored onchain via NFT. 

...but as I said, that was an early demo to prove some things about code and state distribution. There's nothing in our current code that has anything to do with blockchains. 
If two people can peer with eachother, they can distribute software (or any other arbitrary digital content) to eachother in an uncensorable manner. 

Pirate app stores from the future!