we had terrible onboarding. so bad that we created a manual "suggested users" list, which was effectively king-making. the verified badge followed. all centralized, manual, inherently biased decisions. 

search is the only thing that really scaled, and really mattered. more investment in that would have dramatically changed things for the better at Twitter. this is still the case.

the only thing the centralized internet (google, reddit, Facebook, twitter) solved was the discovery problem. solving that for decentralized protocols is a massive win for the free internet.
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