Apple changed its policy in the European Union to allow developers to communicate with their customers outside its App Store after the commission charged the iPhone maker in June for breaching the bloc's tech rules.
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The Commission had said that under most of the business terms, Apple allows steering only through "link-outs", meaning that app developers can include a link in their app that redirects the customer to a web page where the customer can conclude a contract.

Apple said developers will now be able to communicate and promote offers that are available anywhere, not just on their own website, from within their app. 

 Apple has changed its policy in the European Union (EU) to allow developers to communicate with their customers outside of its App Store. This decision comes after the European Commission charged Apple in June for breaching the bloc's tech rules. The change in policy is in response to the Digital Markets Act (DMA) and aims to address concerns raised by developers and regulators regarding Apple's control over app distribution and payments within the App Store.