Major League Baseball (MLB) has seen a significant surge in team sponsorship revenue, with a nearly $1.9 billion increase in 2024. According to a report by SponsorUnited, MLB teams have secured 325 new sponsorship deals across 30 categories, with notable growth in Construction & Industrial, Automotive, and Insurance sectors. The Los Angeles Dodgers have emerged as the top-revenue generating team, with close to $300 million in sponsorships for 2024.

The report highlights the importance of successful teams that invest in winning, as they tend to attract more sponsorship deals. Conversely, teams that miss the postseason for three consecutive seasons see a decline in new sponsorship growth. The data also shows that digital signage and dugout ads have become increasingly popular among sponsors, with a 118% increase in placement since 2022.

Source: https://www.forbes.com/sites/maurybrown/2024/10/24/mlb-team-sponsorship-revenue-soars-to-nearly-19-billion-in-2024/