Apple expands its Business Connect service, allowing businesses to manage their presence across Apple's platforms. The update enables businesses without a physical location to establish a profile and customize their branding on Apple Maps, Siri, Spotlight search, Safari, Wallet, Mail, Tap to Pay, and the Phone app.

Businesses can now display their logo in email inboxes and during payment processes, providing customers with a trusted and verified business experience. The service also offers insights into customer interactions, helping businesses optimize their marketing strategies.

With this update, Apple aims to empower businesses to present accurate information to its vast user base.

Source: https://techcrunch.com/2024/10/16/apple-debuts-new-business-tools-for-managing-presence-across-email-calls-and-tap-to-pay/