Rémy Cointreau's Profits Slump as Fine Tequila Gains Popularity: Can American Rap Fans Help French Cognac Rebound?
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Luxury brands in China face challenges as stingy shoppers return goods, erasing up to 75% of sales value. High return rates persist due to economic slowdown, with shoppers seeking discounts or shifting away from pricier purchases. Luxury brands must refine strategies and focus on cultivating wealthier customers. Meanwhile, global luxury brands like LVMH and Gucci report slower sales growth in China. However, Hermès' focus on ultra-rich clientele helps it avoid the luxury slowdown. In the spirits industry, Rémy Cointreau's profits slump due to falling demand in the US and China. The company remains optimistic about the American market and leverages pop culture, particularly rap music, to boost sales. #LuxuryBrands #ChinaMarket #RemyCointreau #RapMusic...

#newstr #RémyCointreau #Cognac #Profits #Tequila #RapFans #PopCulture 

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