No doubt, we will soon see a mass adoption of lightning.
We are just one documentary or one case study away that can prove how lightning smoothly integrates and succeeds in daily life exchange with any 3rd party.
Once this type of video or paper gain 1-2 M views/ Impressions, we can expect a 10% adoption rate
This means 100k new lightning users after 1 hit story.
I am searching for this example, and once I finish this research, very eager to write a report on it for further content developments.