Better marketing? It's simply become the anti-Elon spot du jour for all of the liberals that can't have discussions with anyone outside of their echo chambers.

I just noted this little gem: 

https://primal.net/e/note1vpvw54ce3z7j46nreqnc2je7arwxlnsxxp5ru2hc2nqrphgkqy0q65nhtz