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 "I was thinking about how normies learn about and get sucked into adopting new technologies."

The Matrix movie is for example seemed to prime people to accept things like Bitcoin.  
 It's much easier to orange or purple pill someone, after they've taken the red pill 😏 
 It's apparently very powerful to write stories and film. I get annoyed because I'm not a fan of Matrix genre. I think those movies are all ugly . I don't like scenes like Star Wars. I'd rather see landscapes like Sound of music. But that movie hasn't orange pilled anyone to my knowledge. 
 That's the point.  You can choose to indulge the comfortable illusion of a thing, or you can choose to see the reality of the thing.  Even if it's ugly & difficult, it's still closer to the truth than the illusion, and that's precisely the choice and the hero's journey Neo takes in The Matrix.