the total annual candy sales in the United States are estimated to be around $36 billion

Halloween: 
is the largest candy sales holiday, with about $4.6 billion in sales, accounting for roughly 20% of the total annual candy sales

Easter: 
the second-highest holiday for candy sales, Easter brings in approximately $4.7 billion, representing another 20% of the year’s candy revenue.

Winter Holidays (Christmas & other December celebrations): 
Winter holiday candy sales represent about 18% of annual sales with around $2.7 billion in total sales.

Valentine’s Day: 
sees sales of around $4.1 billion, about 15% of the total annual candy market

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these holidays account for approximately 70-75% of total U.S