Here’s where Option 2 is headed. Suppose you have a normie friend you’ve been trying to recruit to nostr, who loves comic books and posts great summaries of his latest comic book finds. Normally he would make a nostr profile, look around, get no followers, see everyone talking bitcoin 24/7, get bored and leave. But you would create a superfollow for him in the category of Comic Books. The next day, your friend would have 10 new followers who all love comic books and saw your friend with one of the highest scores around in that category. And he’d stick around!