The NFL's expansion into Germany has created a win-win situation for Bundesliga clubs, with the Carolina Panthers' recent game at Bayern Munich's Allianz Arena showcasing the benefits of collaboration between the two leagues. Both sides are leveraging each other's strengths to grow their brands and reach new audiences.

Source: https://www.forbes.com/sites/manuelveth/2024/11/10/the-nfl-in-germany-is-a-win-win-situation-for-bundesliga-clubs/