We’re in a deadly and disabling pandemic and 99% of people do absolutely nothing about it.

That includes many of the people reading this.

They’ll shrug and just continue to spread something that maims and kills, themselves and their “loved ones” included. Even though we have an extremely effective, cheap and readily available solution that does not interfere with their lives whatsoever: N95 (or better) masks.

How do you even begin to address a cognitive disconnect at such a huge scale?