Regarding Follows you might enjoy this thread: nostr:nevent1qvzqqqqqqypzplfq3m5v3u5r0q9f255fdeyz8nyac6lagssx8zy4wugxjs8ajf7pqqszfm9mvw25s2s720slcx389sw4ylamnl4j6zk2mdm9qsdx2wlyvqqf8hm6t

Regarding Zaps I agree with you. That's why I'm designing for Zaps to be more than just Tips. 
IF
1. Creators can reply to them 
2. Zappers can see their zap amount in context
THEN 
We can see some kind of market pricing form around what amounts/comments are going to get you recognition/attention/reputation ...