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  New wristwatch bridges Apollo to Artemis with touch of real moon dust 

 There is an allure to moon dust. Just like its unique adhesive properties, causing it to stick to everything it touches, it tends to draw the attention of everyone who sees it. 

https://cdn.mos.cms.futurecdn.net/e3Yqu2HfehTh3Xi8JKqkg3.jpg

https://www.space.com/colmacarthur-lunar1622-moon-dust-watch