I think that's true for those who are curious inherently, who were exposed to markets at an early age, or those who operate on the assumption that governments are corrupted or at least corruptable. 

Meanwhile I still talk to strangers on a regular basis who don't even know Bitcoin is a thing. It isn't in everyone's view, and even then, statistics and facts aren't immediately engaging because they don't trust base premises like, for instance, it seems like most bitcoiners do. 

By enabling savings through action, then a cycle as a holder, then those people who couldn't be reached through data will be reached through their own benefit. Just another vector for exposure where in other cases, there probably wouldn't be any until the fiat system finally buckles.