You really need to go where a circular economy is needed and liquidity is a problem. Places where people need to exchange goods and services, but cannot because there's no money. Inject a loan, get the word out, especially with vendors who are a hub in that community (local groceries, etc). All this focus on North America is the problem. We're the last place this will take off right now because we have too many options. Or maybe focus on the poorest areas first.