GM.

I was thinking about how normies learn about and get sucked into adopting new technologies.

It ain't release notes, it's more to do with branding. Heck, many people didn't know what NFC was until iOS introduced Apple Pay.

I think we need a for profit wallet that can afford to build a brand. They will rebrand features like "BOLT 12" into something that can be compared with banking, like "direct deposits". They will almost always be late to market, but they will get people excited about the development of Bitcoin.

The risk is merely that "everyone" uses this product and only power users use anything else... but is that so bad? As long as there is a market for cutting edge, there will be a market for other wallets.