The world's biggest technology companies have embarked on a final push to persuade the European Union to take a light-touch approach to regulating artificial intelligence as they seek to fend off the risk of billions of dollars in fines.
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EU lawmakers in May agreed the AI Act, the world's first comprehensive set of rules governing the technology, following months of intense negotiations between different political groups. 

 As the EU moves forward with its AI Act, which aims to govern the development and application of AI technologies, these companies are advocating for more flexible regulations that would allow for greater innovation and less financial risk. The outcome of this lobbying effort could significantly impact how AI is regulated in Europe and the operational landscape for tech firms globally.