Good question, website!

1. Faster page loading
2. Content doesn't get obscured
3. Not getting tracked by data brokers
4. Not getting infected by ransomware via vulnerable ad networks
5. Forcing publishers to pursue sustainable revenue streams instead of racing to the click-bait bottom

https://media.hachyderm.io/media_attachments/files/111/081/503/353/207/301/original/6a96e3e62b68b2a3.png