I am too lazy to upload screenshots of a long email (don't have Pablo's multi photo upload yet), that breaks down their suicide with this rebrand. But someone is sharing a mini summary here. Hey it may turn out totally wrong. You never know. 
https://njump.me/nevent1qqsfwvqfe73mx5y2u6aqrllprg6qtuf6k2dcke9ds7ak3yednlms9jczyp3qh764gvm3rp4kk0ttmssard3pxgxj97d29lcqkqkymnrxy0es2qcyqqqqqpsv9zehm