For better or worse, I think we've seen peak Google in terms of market share.
I think Google is scrambling behind the scenes to not get overshadowed by Microsoft and OpenAI.
It's open season and every company that has the resources can scrape the entire internet.
OpenAI trains its AI on the same data that Google does.
It becomes a matter of who can filter the input data and can tweak the parameters better and quite frankly I haven't seen evidence that Google is winning.
Most of the Google products I've used are complete garbage.
1. I use Google Finance and its UI and API constantly breaks.
2. Google Analytics 4 is absolutely terrible (even worse than Analytics 3).
3. Google search console constantly breaks.
4. Gmail is the only email provider that cannot reliably filter out phishing scam emails to this day.
5. Google Ads and Youtube ads constantly promote crypto and get-rich-quick scams (although I think it's by design).
6. Starting this year, Youtube on Chrome started to prevent you from playing videos with an AdBlock, they removed the dislike count and largely castrated the site.
7. Their Gemini chatbot and image generator turned out to be racist as can be and factually inaccurate unless it fits their narrative.
Quite frankly, I think people are getting sick of all of the propaganda Google is trying to push down their throats and Google no longer has a moat.
If you have the resources to scrape the internet and have 500 good programmers, you can do much, much better than Google at search for less than 1 year.
I think Google is scrambling to come up with something that isn't a total disaster but they have too much baggage (in office politics) and technical debt.