I guess that client demands can be a factor in developing creators' skills.
And do people who make things in actual jobs call themselves creators?
Some of the self-proclaimed creators are very elaborate, but I feel like they have little practical use in daily life and are rarely incorporated. They don't create according to clients, so it can sometimes seem like they're doing the same thing over and over again.
A move of social network creators repeatedly replaces viewers while gaining brain-dead fans. 
It's been a long time since people started presenting their creations on the platform, and a certain pattern has developed. It's unlikely that something brand new will emerge.
It’s not yet certain whether these will become established and settle down, or whether they will create a wasteland of boredom.