I'm agnostic about Apple and Google, but the thing that strikes me is this.

You ask Google, do you share my data. They say hell yeah. Do you profile me. Hell yeah we do. 

Apple has never admitted anything until they were caught out. Did you give China access to stay in their market. That's commercially sensitive. Do you use device information to profile us. Silence! 

They're just bad in different ways. Google is blatant. Apple is devious.