In a bid to sway undecided voters, political candidates are working to connect with swing voters. In a recent podcast, experts analyzed the strategies being used by candidates to reach this crucial demographic. The discussion centered on how candidates are adapting their messaging and outreach efforts to appeal to those who are not strongly committed to either major party.

Source: https://www.bloomberg.com/news/audio/2024-10-22/balance-of-power-candidates-try-to-reach-swing-voters-podcast