I think Japan, Taiwan, HK and likely more recently other SE Asian countries are more keen on the lighter roasts and doing this kind of method. I'm not sure about Europe/Americas/Africa where the preferred roasts are generally very dark and the flavours seem very "thick" and bitter. 

 I should qualify that above statement about Asia.......there seem to be a good number of people there that are keen on the lighter roasts. I'm certain there are still plenty of people there who also like the darker beans too.
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