We need a system that does not depend on ICANN and the TLD/gTLD domain sale system.

Why does someone get to "own" .com or .org per se? IP addresses are cumbersome, sure, but still...

Can we establish a competing system? Like make a *.nos / *.nostr / *.str / *.otherthings that uses one's relays as a DNS? We could then distribute the records and set up proxies, etc. in a way that is verifiable.

Devices ship with IP addresses, default DNSs, and trusted domain names. We can build that into clients. 

 namecoin is/was an alternative