Evolution of customer segmentation and future prospects with generative AI
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Customer segmentation has evolved over time, driven by advancements in AI and changing consumer demands. From demographic classifications to psychographic profiling, businesses seek more nuanced insights into their target audience. Generative AI, with its ability to synthesize data and create personalized experiences, promises to revolutionize customer understanding and engagement. It can handle large amounts of data, analyze it, and create super-customized customer experiences. The future of customer segmentation with generative AI looks promising, as it can create multidimensional customer profiles and enable truly personalized marketing experiences. It has the potential to democratize segmentation and make advanced analytics accessible to businesses of all sizes.
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https://www.financialexpress.com/business/digital-transformation-evolution-of-customer-segmentation-and-future-prospects-with-generative-ai-3455684/