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 Netflix said on Wednesday it will launch a sports series titled "Starting 5" that will showcase behind-the-scenes moments from the National Basketball Association games' 2023-2024 season.
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Streaming services have been increasingly investing in sports content to drive up viewership and advertising revenue.
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 This series follows Netflix's trend of producing sports content, building on the success of previous shows like "Quarterback" and "Receiver," which focused on NFL players. By investing in sports documentaries and series, Netflix aims to attract a wider audience and enhance viewer engagement through compelling storytelling around popular sports figures 
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