"Data quality is a crucial factor in ensuring the success of any Salesforce implementation. According to recent reports, maintaining high-quality data can improve customer relationships, sales forecasting, and operational efficiency, while poor data quality can lead to inaccuracies, inefficiencies, and missed opportunities. To achieve successful Salesforce implementations, organizations should focus on establishing data governance policies, using validation rules, regularly cleansing data, and leveraging both native Salesforce tools and third-party solutions.

Source: https://dev.to/itechcloud_solution_01/the-importance-of-data-quality-in-salesforce-success-3n4b