There's a reason TikTok has TikTok Lite and Facebook subsidize connections to their platform with telcos, they want to force people into these walled gardens so they avoid looking at other options. 

This market is ready for adoption, they just need the tools 

nostr:note1jusqgrtfeem0eh87ntvhdkw73d7c4n0am3xs2ss2evjwkqfdhjdqh6ehry