Propaganda 103: Integration Propaganda

Integration propaganda isn’t about pushing for radical change; it’s about building a shared understanding of “how things are” to unify groups and projects. Unlike agitation propaganda, which stirs people to act, integration propaganda works quietly, weaving values and norms into everyday language, media, and culture. It’s key for aligning people with a vision, whether in large societies or small projects. But for it to be effective, it has to stay true and accurate—grounded in real experiences and honest values. When it drifts from reality, trust erodes, and cohesion falters.

From Jacques Ellul, Propaganda