Microsoft to double down on Game Pass at Xbox showcase with 'Call of Duty' title

Microsoft's (MSFT.O), Xbox Game Pass will take center stage at its annual video-game showcase on Sunday, as the software giant prepares to roll out the latest installment in its best-selling "Call of Duty" franchise on the subscription service.

Putting the title on Game Pass would mark a major bet by Microsoft on the nascent service at a time when its videogame business has been grappling with tough competition from Sony's PlayStation consoles and a broader slowdown in the industry.

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 The new title, Call of Duty: Black Ops 6, is anticipated to launch later this year, specifically on October 25, 2024. This will be part of a broader showcase that includes a dedicated segment for the Call of Duty franchise, following the main Xbox Games Showcase . The integration of such a popular title into Game Pass is seen as a strategic effort to attract more subscribers to the service, which had approximately 34 million subscribers as of February 2024