I think it’s actually great! They are a big and well respected service and a noncustodial wallet integrated with email is a really cool direction. Makes me seriously think I might switch to them for a handful of other services that I’ve used competitors for.
I do agree that then adding it to reserves is an even bigger deal, but it’s all a huge signal to their customers and will be built around making it super simple for people. This could be a really great onboarding option for new people who want easy integration and setup.