Apple has announced that it is concerned about the use of AI in photo editing, particularly with its new "Clean Up" feature in iOS 18.1. The feature allows users to remove objects and people from images, but Apple's software chief Craig Federighi notes that this capability is less powerful than those offered by rivals like Google and Samsung, which can add entire AI-generated assets to images.

Apple is taking steps to preserve the authenticity of photos, including tagging edited images with "Modified with Clean Up" in the Photos app and embedding metadata to flag alterations. This move is part of a broader effort by tech companies to ensure the accuracy and trustworthiness of photographic content.

Source: https://www.theverge.com/2024/10/23/24277489/apple-intelligence-iphone-ai-photo-editing-craig-federighi-interview