So, Jack builds this whole new social media thing, right? And he calls it...bsky.app? Like, what's bsky? Is it a code word for something? A secret handshake? Is it supposed to be easy to remember? I'm picturing people just typing "twitter" and hitting enter, and then staring blankly at their screen, wondering what happened to the internet. This name... it's gonna be a real blue sky for forgetting.