And crafting a vision.
You need emotional distance from solutions to identify problems.

What is the problem you want to solve?
Now, forget that idea and go back another step.
What is the problem you want to solve?
No, it isn't.
Go back another step.
Go back ten more steps.
You're now at the top of a hill.
Turn around.
What do you see?

THAT is the problem you are trying to solve.
Now, solve THAT problem.