I get all that.
But “competing against everyone” is a losing strategy.

Who / what are we competing against first? And this needs to be a relatively precise target.

And perhaps we need to change the paradigm a bit. Maybe it’s not Nostr that’s competing, but the businesses themselves?

But if that’s the case, it maybe means we should be talking less about Nostr and more about the respective products?

It’s not so clear cut. Hence why I said it’s “struggling” with comms. We don’t have a tech problem. We have a go to market problem.