How PR firms are gaming the Rotten Tomatoes system. Review sites have become a new battleground for public perceptions of films, TV shows, and other forms of content, and it turns out with a little work and money targeted in the right places, the stats can be juked. At the same time, nobody cares what individual reviewers think, only about the aggregated opinion #, calculated by an astonishingly simple/dumb formula
https://www.vulture.com/article/rotten-tomatoes-movie-rating.html

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