Meta Tests Facial Recognition Technology to Spot Celebrity Scams and Aid Account Recovery

Meta, the parent company of Facebook and Instagram, is testing facial recognition technology to combat celebrity-themed scams on its platforms. The new tools will compare the faces in suspected scam ads with the profile pictures of celebrities, blocking ads that match. This feature aims to reduce the likelihood of users falling victim to "celeb-bait" scams.

The same technology will also be used to help Meta users recover access to their accounts faster by allowing them to take and submit a video selfie. This new verification method promises to be more secure than traditional document-based identity verification.

Source: https://www.cnet.com/news/social-media/meta-testing-facial-recognition-designed-to-spot-celebrity-scams/#ftag=CAD590a51e